Clāthas

During the pandemic, one of the biggest problems faced by stylists and their clients was that there was nothing in place to keep them connected.

Our goal was to create a seamless and streamlined experience for stylists and their clients so they could connect when it was most convenient for them. The idea was to launch their digital app to provide an experience that reflected that of their in-store experience but also launches their store into the digital space.

I worked on the initial UI/UX design, development of all screens, design of icons, and creating the brand identity from scratch. I created wireframes and prototypes for each screen, in addition to UX flow charts, the IA and product research. I also had the opportunity to contribute to user testing sessions for this product.