Making Health
Insurance Accessible.

A responsive health insurance comparison website for a health insurance company based in the United States. The goal was to improve the way data was collected. Improve accessibility. And create a more contemporary and approachable feel to the platform. 

Their previous website proved challenging for end-users to find the information they wanted. In this iteration, we stripped back the website to only show what was essential – making it easier to navigate through and read the content. We updated the look and feel to make the design more human i.e. introducing conversational questionnaires. Using colour to highlight key information and benefits, micro-interactions to keep the user engaged and whitespace to let the website breathe and improve legibility.


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