Optimising consumer trading for Citibank. Providing new and intuitive functionality to make tasks easier across desktop, mobile, iOS, and Android.

We introduced Watchlists, an iOS and Android feature for Citibank. Partnered with another designer at W12, we enhanced the native interfaces to be intuitive and optimised.

Adding or removing Watchlist items was intuitive. Users first looked to the links on the right to delete the selected items, but they easily recovered once recognised the trashcan icon above the open selection boxes. Users could rename a Watchlist via a provided link.

The placement of the “Watching” button next to the stock symbol was intuitive for users, who preferred it not to be placed close to the “Buy” and “Sell” buttons.


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