The MINI Retailer redesigned its website to reflect the new brand identity, improve the experience of both retailers and consumers, and provide a flexible platform for retailers to further customise their online presence.

I worked as the lead user interface/user experience designer on this project with the guidance of my creative director at the time. The project was my introduction to user experience; I created wireframes, wrote user stories, conducted research with dealerships and consumers, and tested the website prior to launch. As a part of their new branding rollout, I was tasked with creating the digital pattern library that would be used in all future applications.

We improved customer service at dealerships by developing a modular design for their websites. This allowed individual dealerships to customize the look of their pages to better suit their unique offers, leading to an increase in test drives booked.


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