Designing an online store for
Brew Dogs new distillery company.

A responsive e-commerce website for Brew Dogs new distillery company – Lone Wolf.  The idea was for the website to stand alone from the traditional Brew Dog branding, so the website needed to create brand awareness, perform sales and keep its clients updated on the latest news of the brand.

A responsive e-commerce platform that embodied the textures and character that the Scottish brand, Brew Dog, is known for. Combining the imagery of the Scottish highlands with the environment of a wolf gives the website an overall earthy feel.

When designing the online store experience we kept the overall design simple and clean as to not distract from the products themselves. Choices around the creative direction were to allow the users to better get a feel for the new brand, as well as promote its products.

All photographs are from Brew Dog and were not taken by me.


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